• Strong connotations from the boy glowing at the end

• Strong narrative of boy running away from home because of power
• No lip syncing
• Amplification

• Ryan Lee (Super 8 actor)
• Connotations of Stranger Things

• Appearance of boy = androgynous
• Pursuers in woods = menacing
• Message of video = encouraging individuality

Theme

• Death
• Positive view on Christianity

Set

• Railway arches – Bethnal Green (Hawksmoor Church)

Connotations

• Emelie POC with white hair (brand image)
• Woman (sex woorker?) descending into hell
• People looking up (for hope, heaven?)
• Low angle of emeli next to Hawks Church (God-like?)
• Girl in brothel with red lighting, symbol for hell?
• Fades into light, into heaven?

Goodwin and Sande

• Relationship with visuals + lyrics
• Editing to beat
• Brand imagery
• Close ups
• Active woman
• Narration/Performance

• Narrative – going on a night out + kicked out of club
• Shots – how they got to club, falling down toilet, fighting with bouncers
• Setting – changes from house, elevator, cab, club, toilet to appeal audiences who like clubbing and can relate
• Clothing – casual to engage with all audiences
• Lighting – psychedelic lasers to show club scene
• Intertextuality – reference of ‘Trainspotting’ +’ Human Traffic’ to appeal people who like these films

• Performance of the band
• Shots – Fish eye lens as if the audience is a fly on the wall
• Setting – Industrial and clinical to appeal to the more alternative scene
• Costume – All white to contrast darkness of liquid
• Lighting – Clinical lighting throughout to complement setting

• Narrative of a girl finding love
• Shot – Close up of girl making shopping list, including a ‘lover’ to show her goal to appeal to the audience that is finding love for themselves
• Setting – At home, shop, her garden where she ‘grows’ her lover, shows her journey
• Clothing – Bright and block colours to insinuate 70’s vibe to appeal to an audience that is interested in this era of fashion and style
• Lighting – Bright lighting so her journey is clear

• Representation = different groups re-presented (room for interpretation)

• Focus on: gender, age, ethnicity, class etc.

• Music video carefully plan image of celeb
• Audience deconstruct + relate to own cultural references

Laura Mulvey, The Male Gaze + Music Video

In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze project it’s fantasy onto the female figure which is styled accordingly (Laura Mulvey 1992)

• Women ‘dismembered’ in media – focus on body part
• Men shown as whole

*’Kindest Cut 2001″

Narrative and Diegesis

• Video tells story in correlation with lyrics + music
• Narrative may be disjointed
• Repetition is key

Editing

• Cut to beat + changes in pace to rhythm
• Break rules to continuity + jump cuts
• Master shot for structure

Camera Movement and Framing

• Singer positioned front + centre
• Establishing + close ups – provides with something to remember

Andrew Goodwin – Dancing in the Distraction Factory

“Music videos ignore narrative + advertisements. Consumers make own meaning of songs, anchor meaning, gives company/artist anchoring meaning.

7 connotations

• Relationship between lyrics + visuals
• editing to beat/rhythm – visuals repeated in chorus
• Genre related style + iconography
• Multiple Close-ups of main artist or vocalist- create star image to promote
• Laura Mulvey’s theory of male gaze- Goodwin – female artist look at camera to be active participant
• Intertextual references – brand building
• Narrator and Performer

3 different formats

• Narrative
• Performance
• Mixture of both

Andrew Goodwin – There’s a relationship between lyrics and a music video. These videos can be put into 3 categories

• Illustration
• Amplification
• Disjunction

Bangarang – Skrillex

• Narrative – Kids steal ice cream from man then commit a heist to pay man back
• Peter Pan intertextuality – Misfit representation

Somebody That I Used to Know – Gotye

• Amplification
• Close ups for intimacy and brand building
• Performance

Fancy – Iggy Azalea ft. Charlie XCX

• Clueless Intertextuality – (Jane Austen- Emma)
• Narrative of peer competition
• Amplification