For my brief, I will create a narrative music video for the alternative-pop musician Willow, to their song ‘Jimi’, which will appeal to an audience of fun-loving 16-25 year olds. The music video will be supported with a website that promotes the fictional artist and song to create a clear brand.

The narrative for the music will showcase the struggles that a teenage girl has to face with regards to the standards that society has placed upon her. The girl will be represented by using the aesthetic of a ‘riot grrrl’ that includes boyish clothing and feminist ideals. This aesthetic will also be portrayed by using close ups to emphasise the girls emotional state of confusion and disgust with the way she is expected to present herself. These standards will include body image issues and her parent’s standards which she isn’t meeting in their eyes The parent involved will be shown to have dominance over the girl through the use low angle shots of them shouting and directing the girl which will convey the idea of the old generation vs. new generation.  

The musician in question will be represented solely by the girl, and her performance will be included within the narrative with the use of close-ups and mid-shots so the audience can identify the genre, and cutaways of the parents trying to take control what the girl eats, how she presents herself, and what she does to pass time. This sense of a continuous performance connotes the limits girls have in society and how she is being held back from speaking her mind, and this aspect of continuous performing is a convention of the alternative-pop genre. However, the performance at the end of the music video will symbolise her ditching the old view of what a woman should be and do by eating what could be considered bad food, and reading a feminist novel.

For the younger audiences, this music video may be a sense of escapism for them, especially the females, as they are still living through this era of their lives where it feels that the world is against you, as well as references to films like ‘Beauty and the Beast with the want to read from the main character, and ‘Cinderella’ from the sweeping the young girl is forced to do. However, for the older audiences, this video may just be a sense of nostalgia for them, with references to films like ’10 Things I Hate About You’, which portrays the female lead as a strong individual person with her own mind, alongside the memories of teenage angst.

      I will have a clear sense of branding between the two products by having photos taken on the day of shooting to upload on the website to link the two products. Furthermore, the video will be uploaded to the website and link the website to the video through the use of colour palette, costume, soundtrack and logo. I will ensure digital convergence and synergy by putting a link to the website within the music video and hosting the video on the website.

CAMERAWORK

• Close-ups – focus on expression and express emotion
• Mid shots – adds performance element and exposes costume to add to genre
• Wide shots – not used as much because cant express emotion as well

THE GAZE

• To connect with audience
• Break the fourth wall
• To get message through

MIS-EN-SCENE

• Unusual props/ costume
• Casual costume to not take away from mis-en-scene

EDITING

• No fades
• Edits in filters
• Special effects for unusual aesthetic, not typically used

COSTUME

• No dress code
• Casual everyday clothes to stand out
• Sometimes based on album concept

LOCATION

• Mostly in someones house or large abandoned building

LIGHTING

• From very dim or very light
• Dim connotes fear of the unknown
• Blue is commonly used for calming effects

PROPS

• Props like drinking or smoking to fit stereotypical narrative of the youth
• promotes downfall of character

For my brief, I will create a narrative music video for the indie-rock artist ‘girl in red’ to their song ‘I need to be alone.’, which will appeal to an audience of fun-loving 16-25 year olds. The music video will be supported with a website that promotes the fictional artist and song to create a clear brand.           

           The narrative for the music will showcase the struggles that a teenage girl has to face with regards to the standards that society has placed upon her and wanting to run away from them. The girl will be represented by using the aesthetic of a ‘riot grrrl’ that includes boyish clothing and feminist ideals. This aesthetic will also be portrayed by using close ups to emphasise the girls emotional state. These standards will include body image issues, her parent’s standards which she isn’t meeting in their eyes. The parent involved will be shown to have dominance over the girl through the use low angle shots of them shouting at the girl which will convey the idea of the old generation vs. new generation.          

            The artist in question will be represented solely by the girl, and her performance will be included within the narrative. This sense of a continuous performance connotes the limits girls have in society and how she is being held back from speaking her mind, and the lyrics ‘I need to be alone’ will also connote this idea as she is stating that she has had enough of the standards that are being placed upon her and if she is able to get some sense of tranquility then her life would be easier. The shots at the end of the music video will symbolise her finally breaking the standards that are placed on girls and the hardships of becoming a woman in society.

            For the younger audiences, this music video may be a sense of escapism for them, especially the females, as they are still living through this era of their lives where it feels that the world is against you. However, for the older audiences, this video may just be a sense of nostalgia for them, with references to films like ‘The Breakfast Club’ that they may have watched when they were younger. Alongside the memories of teenage angst.

              I will have a clear sense of branding between the two products by having photos taken on the day of shooting to upload on the website to link the two products. Furthermore, the video will be uploaded to the website and link the website to the video through the use of colour palette, costume, soundtrack and logo. I will ensure digital convergence and synergy by putting a link to the website within the music video and hosting the video on the website.

Click to access 10022020-1122-office-lens-2.pdf

•   Name: The Smile Mores, Viva La Riot 
• Use of riot grrrl/pussy riot/punk rock aesthetic and ideals with aesthetic of riot grrrl newspapers/collages 
• Feminine icons in history and the Bible

• For centuries Eve was used as a way to “prove” women’s inferiority — she was called lesser because she was created from Adam’s rib and she was called wicked for eating the forbidden fruit
• Eve is the only one in the Garden of Eden story that actually questions the status quo — or questions anything at all
• She also shows no sign of seeing herself as anything other than equal to Adam
• She goes on to live her life anyway, raising children, becoming the mother of all humanity, and living to be 511

Esther

• Risks her own life to more or less single-handedly save the entire Jewish people.
• Esther then defies Persian law by presenting herself to the king without being summoned
• Instead of sitting by and playing it safe used her power to advocate for others, stood up for her people, saved countless lives, and forever changed Judaism.

Joan of Arc

• national heroine of France, a peasant girl who, believing that she was acting under divine guidance
• Led the French army in a momentous victory
• Captured a year afterward, Joan was burned to death by the English and their French collaborators as a heretic.