Codes and Conventions of Alt-Pop Music Videos

CAMERAWORK

  • Close-ups – focus on expression and express emotion
  • Mid shots – adds performance element and exposes costume to add to genre
  • Wide shots – not used as much because cant express emotion as well

THE GAZE

  • To connect with audience
  • Break the fourth wall
  • To get message through

MIS-EN-SCENE

  • Unusual props/ costume
  • Casual costume to not take away from mis-en-scene

EDITING

  • No fades
  • Edits in filters
  • Special effects for unusual aesthetic, not typically used

COSTUME

  • No dress code
  • Casual everyday clothes to stand out
  • Sometimes based on album concept

LOCATION

  • Mostly in someones house or large abandoned building

LIGHTING

  • From very dim or very light
  • Dim connotes fear of the unknown
  • Blue is commonly used for calming effects

PROPS

  • Props like drinking or smoking to fit stereotypical narrative of the youth
  • promotes downfall of character

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