LIVE PERFORMANCE

• Live performance in music video to show rawness
• genre was about the passion for music and not success
• more MV’s includes narrative to break it up
• Live brands artist as natural
• Performance conveys that artists make music for themselves and not industry
• Contrasts pop artists who are seen as product for money

EDITING

• Slow motion used to emphasise movement of characters/objects
• Fast/slow paced mimics rhythm and beats
• Filters creates certain mood

CAMERA WORK

• Close-ups demonstrate facial expression, emphasis on emotion and highlight talent
• Create relationship between audience and artists
• Long/Wide shots to show artist as a whole to promote artist as fashion icon
• Tilts and pans are used to show setting
• Extreme close-ups used to amplify what they’re singing about or display emotion
• Lead singer in in the middle of the frame for focus
• Low angles for emphasis on their importance/ dominance

MIS-EN-SCENE

• Musical instruments and microphones for genre
• Genre uses retro style, records are used as props
• Costume makes characters have retro feel, with casual look which gives impression that they’re not trying to impress anyone, audience can also relate
• Heavy makeup for females

LOCATION

• Indie-rock typically has low budgets so normal locations include studios, tunnels, city scape, parks/fields
• Locations are simple so audience can focus on artist, contrasts pop locations which glamorise location and lifestyle

LIGHTING

• Performance has bright studio lights to showcase artists looks and advertise them
• Narrative often has dull lighting to create miserable tone, similar to story line

CHARACTERS AND REPRESENTATIONS

• Male is most dominant character, represented as popular and what people aspire to be to attract the audience
• women do not feature as much as men, represented as love interest but not dominant and wear clothes to attract men