For my brief, I will create a narrative music video for the indie-rock band beabadoobee to their song ‘I Wish I Was Stephen Malkmus’, which will appeal to an audience of fun-loving 16-25 year olds. The music video will be supported with a website that promotes the fictional artist and song to create a clear brand.           

           The narrative for the music will showcase the struggles that a teenage girl has to face with regards to the standards that society has placed upon her. The girl will be represented by using the aesthetic of a ‘riot grrrl’ that includes boyish clothing and feminist ideals. This aesthetic will also be portrayed by using close ups to emphasise the girls emotional state. These standards will include body image issues, her parent’s standards which she isn’t meeting in their eyes, and the gender discriminating standards of her teacher. The parent and teacher that are involved will be shown to have dominance over the girl through the use low angle shots of them shouting at the girl which will convey the idea of the old generation vs. new generation.          

            The band in question will be represented solely by the girl, and her performance will be included within the narrative as well as a more traditional performance at the end which will be represented as appealing through close ups of an electric guitar so the audience can identify the genre, and performer and cutaways of the teachers trying to take control. This sense of a continuous performance connotes the limits girls have in society and how she is being held back from speaking her mind, and he lyrics ‘I Wish I Was Stephen Malkmus’ will also connote this idea as she is stating that if she was a male, then her life would be easier. However, the performance at the end of the music video will symbolise her ‘breaking the glass ceiling’ and finally speaking out about her anger towards the limits she has had placed on her.            

            For the younger audiences, this music video may be a sense of escapism for them, especially the females, as they are still living through this era of their lives where it feels that the world is against you. However, for the older audiences, this video may just be a sense of nostalgia for them, with references to films like ‘Napoleon Dynamite’ and ‘The Breakfast Club’ that they may have watched when they were younger. Alongside the memories of teenage angst.

              I will have a clear sense of branding between the two products by having photos taken on the day of shooting to upload on the website to link the two products. Furthermore, the video will be uploaded to the website and link the website to the video through the use of colour palette, costume, soundtrack and logo. I will ensure digital convergence and synergy by putting a link to the website within the music video and hosting the video on the website.