Andrew Goodwin – Dancing in the Distraction Factory

“Music videos ignore narrative + advertisements. Consumers make own meaning of songs, anchor meaning, gives company/artist anchoring meaning.

7 connotations

• Relationship between lyrics + visuals
• editing to beat/rhythm – visuals repeated in chorus
• Genre related style + iconography
• Multiple Close-ups of main artist or vocalist- create star image to promote
• Laura Mulvey’s theory of male gaze- Goodwin – female artist look at camera to be active participant
• Intertextual references – brand building
• Narrator and Performer